We GO THERE

LiebenGroup is a group of companies operating in the supply chain industry, serving retailers, vendors and manufacturers in South Africa.

Our clients benefit from a business partner approach that leverages more than 23 years of successful operating experience. Our complementary product and service offerings span different links in the supply chain.

All of this combines to offer clients a value enhancing integrated offering built on a track record of great service and customer relations.

About LiebenGroup

LiebenGroup is a South African organisation that manages complex secondary and primary logistics systems on behalf of its clients.

Mission
Our team is committed to delivering exceptional, personalised, flexible and integrated logistics solutions. We understand our clients’ transport and logistics needs and, through continuous improvement, anticipate and satisfy these needs for the future.

We forge strategic partnerships, forecast local and international business trends and develop innovative, accountable and efficient technologies.

Values
We endorse and promote a set of core values to all employees, from front-line staff to senior executives, as a guide for the way we do our logistics business. These values directs our daily work life, strengthen our relationships with internal and external stakeholders, and ultimately contribute to the achievement of our vision.

  • We seek to build healthy, long-term working relationships with our colleagues, clients, suppliers and all with an interest in our company.
  • We always conduct ourselves in an honest and ethical manner.
  • We believe in a family-oriented, caring working environment and believe that a multicultural, diverse workforce strengthens our offering.
  • We are an equal opportunity employer that encourages quality of life in our employees and their families.
  • We endeavour to advance our position of leadership, not just in our particular marketplace, but in the very way we do business and by the way we support our local communities.

Innovation
We consistently strive for innovative and creative solutions, looking at new ways of doing things and new opportunities to stand out in the industry and add value to our customers.

“I fear not the man who has practiced 10 000 kicks once, but I fear the man who has practiced one kick 10 000 times”

BRUCE LEE

History

Established in 1995 by Sakkie Liebenberg, LiebenLogistics has grown from an enterprise with only one vehicle, into one of the blue-chip leaders in the industry. Today we boast a fleet of more than 350 vehicles, and service clients throughout South Africa, as well as in some of its neighbouring countries.

In 2012, LiebenLogistics acquired the majority shareholding in GLS Supply Chain Equipment. The company focuses on the design, manufacturing and management of supply chain equipment such as hypercages, rolltainers, tote boxes and the like – returnable packaging solutions and equipment used to store and move products through varying supply chains.

In 2012 these companies combined forces to create the formidable LiebenGroup.

The latest addition to the stable is Baleka Freight. In September 2018, LiebenGroup acquired the majority stake in Baleka Distributors, which subsequently changed its name to Baleka Freight. Baleka augments the service offering of the LiebenGroup with additional truck configurations, simple and flexible on-demand solutions, and consolidated load services.

Getting to know our new Group CEO: Cobus Barnard

On 1 May 2019, Sakkie Liebenberg, our current Group CEO will be handing over the reins to Cobus Barnard. Cobus has been the Supply Chain Director at PnP and has played a pivotal role in transforming the PnP Supply Chain into a world class operation.

We sat down with Cobus and asked him a few questions about himself, by way of introduction to the LiebenGroup.

Q. Tell us a little about your career and background.
A. I like to tell people that I was basically born in a shopping trolley! I started at Woolworths when I was 19, as a trainee manager, and I was there for 23 years in various positions, including managing stores for 10 years. I played a variety of roles, and by the time I left I was senior executive for franchise. I worked my way to the top. I also spent some time at business schools in Stellenbosch and Switzerland, and when I moved to PnP 10 years ago, the small format stores didn’t exist at all – only the supermarkets and hypermarkets. So in my first year I established that format, but I only worked there for a year.
When I moved into supply chain, it was non-existent at PnP, and the team and I built it up over my time there. So everything we did, started off from a clean sheet of paper. We built everything from scratch.

Q. What challenges are you looking forward to in this position?
A. First, the LiebenGroup has a very good name, from the way it services customers to the quality of the work it delivers. So of course, I want to continue that very good foundation that Sakkie has laid over the years.

In terms of the value for money the group offers, and the way people work, I’d also like to continue with that, and even try to improve it if I can. Those foundations must be protected, and if we can improve on them even more, we will do that. We need to be competitive through the quality of our people and the way we serve our customers.

Q. What appealed to you about this position?
A. Well, it’s a healthy business that is run exceptionally well, and I believe it presents great opportunity to grow. There are good people and a solid environment that people can thrive in. So I’d like to keep that core, but look for other opportunities. Is there an opportunity for diversification? That’s exciting for me.
There’s a nice springboard for diversification in what Sakkie has set up. That could mean other retailers, or even other industries.

Q. Where do you think the future of logistics lies?
A. If you look at the sheer number of trucks on the road, I think we’re going to have to get a lot smarter in terms of road transport and look at how to make that more productive and efficient. That could mean improved technology, amalgamation of transport companies and a different approach to driver management.

Q. When you are not at work, what is your favourite thing to do?
A. I’m an avid long-distance runner and a fisherman. And family is very important – my family comes first.

Q. Who is your personal role model and why?
A. My mother. We were a large family, and my mother brought us up as a single parent. Today we are all successful in both our families and our careers.

Q. Family values are very important at the LiebenGroup – how do you prioritise time with your own family?
A. I’m quite organised so I schedule my time carefully. That’s why I prefer running over other sport. You train in the early morning so there’s little impact on family time.

Q. What’s the biggest lesson you have learned in life?
A. When things are tough, that’s when you really have to knuckle down and work. Tough times give you even more reason to try. If I had believed what people told me they thought my limits were, I wouldn’t be here today, and I wouldn’t have achieved what I have. So believe in yourself, and go after it – especially when it’s difficult.

LiebenGroup operating companies

LiebenLogistics forms the core of LiebenGroup. This well-established, respected logistics company offers transport and distribution solutions and is well entrenched in various supply chain networks throughout South Africa.

LiebenLogistics provides long distance and secondary transport fleets, and specialises in just-in-time delivery of temperature-sensitive cargo. In addition, LiebenLogistics manages logistics for many dry goods categories over any distance.

WEBSITE

GLS Supply Chain Equipment provides returnable packaging solutions, outsourced equipment services, and equipment used to store and move products through diverse supply chains. As a crucial member of LiebenGroup, GLS ensures clients of the group benefit directly from its integrated supply chain systems.

GLS is positioned as a leader in supply chain equipment management and continues to innovate through the development of new technologies that ensure its equipment is always employed effectively and efficiently to the benefit of clients.

The company has undertaken a significant digital drive to minimise inefficient manual systems and to automate many processes, including the accurate tracking of equipment through many different supply chains.

WEBSITE

Baleka Freight is a specialist refrigerated and dry cargo transport company that focuses on retail back-door deliveries and distribution to retail food stores. Baleka also distributes to informal markets and handles inter-coldstore transfers and deliveries.

Baleka aims to provide end-to-end services that is more than just transporting goods, setting itself apart with great customer service and reliability.

WEBSITE

Corporate social responsibility

We are committed to serving the community and supporting positive growth in South Africa.

From 2004 to 2018, LiebenGroup partnered with Pick n Pay to support the Kids in Parks initiative, where children from previously disadvantaged backgrounds are hosted in national parks.

With the partnership coming to an end at the start of 2018, we decided to forge a long-term partnership with Goedgedacht Trust, as we support and share their values and aims. Goedgedacht’s Path out of Poverty (POP) programmes aim to transform and heal marginalised rural communities by providing opportunities for young people to break out of the cycles of generational poverty. Goedgedacht Trading provides partial funding for the Goedgedacht Trust, producing high quality olive oil, dressings and concentrates.

LiebenGroup supports the Goedgedacht family in three ways:

  • Donation of a purpose-fit branded delivery vehicle to Goedgedacht Trading
  • Funding the Goedgedacht Trust’s 1000 day programme
  • Continuing involvement with the Goedgedacht management and operations teams.

Get in touch with LiebenGroup

Head office

LiebenGroup
28 Karee Road
Kraaifontein Industria
7532

Tel:  021 987 0190
Fax: 021 987 0195

Postal address

LiebenGroup
PO Box 1369
Sanlamhof
7532